Even though I train lots of people to present well so they look good on video, I have not been using it as much as I know I could. This got me thinking? I began to research to find out the answer to this question, “Exactly how important is video in social media today?” Some would say that it’s absolutely everything, and there are those who have built a successful social media marketing campaign solely around video.
There are three key reasons why video has become increasingly important:
1. It’s simply popular. Video gets more sharing and other interaction on social media than other types of content. People love videos.
2. Videos appeal to the most hyper-active age group of people on the internet – those in their teens, twenties, and early thirties.
3. Major social media sites have native features that allow you to share video easily and there is a wealth of tools that make video production easy.
One final reason is that your competitors are probably already using video.
Video is likely to become even more important in the future, so if you’re not using it now, it’s time to get started. A good place to start is to observe your own social media activity. Have you watched any videos on social media in the last few weeks? What were they and why did you watch them? This will help to give you some ideas on the type of videos you can produce yourself.
For many businesses just getting started with video, it’s hard to imagine what you might create. Here are some ideas for videos that you can produce yourself:
Answer a Question or Solve a Problem.
Take a common question or problem your customers face that your expertise can solve, and solve it for them in front of the camera. This is especially handy for businesses that perform services like cleaning or repair work. You can actually show your audience how to do it.
Get in Front of the Camera and Talk.
“Vlogs” or “video blogs” are simple but extremely popular on the internet. This is where a person simply sits in front of the camera and talks. Take a topic that’s of interest to your audience and discuss it in a quick video that is just a few minutes. Express your opinion on a topic and and ask for your audience to chime in with theirs
Behind the Scenes.
Take your audience behind the scenes in your business or industry and show them a side they don’t usually get to see. Show how your products are made. One client of mine who made organic bath products would take people behind the scenes once a week and it was very popular.
These are just a few simple ideas to get you started. Remember that videos don’t have to be complex. In fact, short simple videos are one that are the most shared on social media. So let’s get shooting!
If you want to avoid making some common video mistakes, here is a link to another blog post I wrote to help you with getting seen on video: https://www.thrivingentrepreneur.com/7-common-video-marketing-mistakes-to-avoid/
Note: This blog post was originally written on October 27, 2016 and was recently updated because video continues to be an important marketing and visibility tool.