Once you build a bit of a following with your blog, you will start to get questions and comments via email from your readers. Or you may find yourself chatting with a friend or colleague about a topic, again via email. Take a look at your inbox and more importantly your sent folder right now. Chances are you’re doing a good bit of writing on a regular basis and much of it applies to your target audience.
Reach a larger audience
Isn’t it a shame that many of these emails only go out to one person? Which means only one person potentially reads them?
And what about the emails you send out to your list? Yes, they get seen by many more, but once you’ve sent them, they are gone and a few days later no one will look at them again.
There is an easy little content recycle strategy that will turn those emails into evergreen content for your blog. The basic idea is simple. Anytime you write an email, be it a reply to one person, or an email you send to your list, ask yourself, “Can this content be repurposed into a blog post?”
Recycling One-on-One Emails
An easy way to recycle one-on-one emails where appropriate is to introduce the topic, share the email conversation, followed by your comment where applicable.
For example, you may share how the conversation started or that you received a question from a reader in response to another post on your site. Then you would share the email they sent you (anonymously unless you’ve gotten permission to share their name) along with your reply.
From there you can elaborate a bit, or give more general advice if it was very specific. This is a quick and easy post since you did most of the writing when you replied to the email.
Recycling Email Messages and A/R Messages to Your List
Paste the entire email message into drafts and edit away. Maybe you can expand on an idea or tip, or maybe all you need to do is change a few words so it reads more like a blog post than an email. Use the formatting tips we talked about a few days ago (here is the blog on formatting tips) and you’re good to go.
Anytime you don’t feel like writing much, or don’t know what to blog about, dig through your emails. I’m sure you’ll find something you can use. I look forward to hearing from you.