The Importance of Video on Social Media

Dog shooting video

Even though I train lots of people to present well so they look good on video, I have not been using it as much as I know I could.   This got me thinking?  I began to research to find out the answer to this question,  “Exactly how important is video in social media today?”   Some would say that it’s absolutely everything, and there are those who have built a successful social media marketing campaign solely around video.

There are three key reasons why video has become increasingly important:

1. It’s simply popular. Video gets more sharing and other interaction on social media than other types of content. People love videos.

7 Common Video Marketing Mistakes to Avoid

Nerdy woman with old fashion video camera

Recently I posted a poll asking business owners what areas of their business they most procrastinate in and 50% of you answered that  videos was the area you most avoided. Now, we know that videos are a really powerful way to connect with your audience.  It takes a bit of time and practice to master video marketing, but it’s not hard to do at all. Along the way, you’ll make mistakes that serve as learning experiences but these mistakes can also slow you down. Here are some common mistakes people often make when they get started with video marketing.  Learn from these so that you can avoid them and speed up your learning curve.