We often think we are communicating effectively and of course, we want people to take action on what we say. So it can be frustrating when we talk and share a message and NOTHING happens. Crickets…. Most likely, you were doing only half of what needs to be done to effectively communicate- the talking part. Listening is the other half – perhaps the better half – of all communication. Unfortunately, most people rarely receive any formal training for how to do it properly. Improving your listening skills can enhance your professional and personal life. Follow these practical steps towards becoming a better listener, even in challenging situations where it’s most important.
Many businesses start blogs without a real plan. After all, it’s easy to do and you just need to start writing. But actually, there’s some serious planning involved and one of the major decisions to make is your blog voice. Just like you need consistent, clear messaging in the rest of your business, a good blog has a clear and consistent voice that is communicated on every page. Consistency helps you create a brand and this is what builds trust with your audience. More importantly, you need a blog that is not a copy of anyone else but a true reflection of you and how you want to show up to your audience.
The Elements of a Blog Voice
What does ‘blog voice’ mean? It sounds simple but it’s made up of a number of different elements including personality, beliefs, tone, style, and type of content. Some questions to ask include:
- Is your blog going to be strictly factual or opinionated? (are you going to be a technician or thought-leader)
- What values will it speak to?
- Is the tone going to be casual and friendly or more professional?
- Are you going to focus on recent news items, write reviews or offer how-to information?
Personality is an especially important consideration because your blog can’t be dull and formal. The human aspect has to come through. It needs to be engaging and speak to emotions as well as simply giving the reader information.
Happy President’s Day
You are at the halfway mark!!
Whether you have been blogging everyday or you have dropped off a little, make the commitment this week to get back on track. Finish strong. One easy way is to create a theme for the week and write different blog posts related to that theme. Ideas include: a comprehensive post introducing the topic, a shorter tip sheet, an infographic or perhaps even a poll to engage your audience. You could even add in a short video. Then a summary at the end of the week. Have fun with your blog.
Have a great day!
Wishing you a wonderful Saturday. I look forward to sitting in front of the fire and catching up on my reading tonight. Many of you may be doing the same. This weekend I invite you to try something new on your blog. Maybe you decide to shoot a video or share a quote that inspires you.
I will be posting the survey here over the weekend. Please take the time to complete it (should take less than 5 minutes).
Also you may have noticed that I figured out how to add the social buttons. PLEASE use them to share the post- this will help all of you. Thanks.
Have a fantastic weekend!!
You are all doing sharing such great information and support that each day I get excited to read what you have shared.
Thanks for being so committed to yourself and each other.
There are a few people who have really stood out by their posts and comments for the first week and I want to give them a BIG SHOUT-OUT:
Karen Langston: www.karenlangston.com
Juan d”Argent: www.noeconnect.com
Kathy Marcino: www.kmmdisc.com
Terry Green: www.bizeasesupport.com
Cliff Martin: www.claritytodesire.com
We have another survey coming this weekend about week 2. PLEASE fill it out as I really do value your feedback.
Enjoy your weekend!
You are moving along like a well-designed machine and it is getting noticed.
Please continue to share your wisdom and support with each other.
I am traveling back home today and will announce the winners for week 1 tomorrow. Thanks for your patience as I sort through all the blog comments!!
Have a great day!
Welcome to the Weekend!
I know for some of you this is catch up time. For others, this might be the time to try something new- a quote, an infographic, or perhaps even a video. Great job Janet Vasil on all your video blogs (vlogs).
So keep posting, keep commenting and PLEASE Keep Sharing on Social Media. You can go to www.facebook.com/thrive4success and share these posts (this increases the visibility of the challenge and also each of your posts) and also share each other’s posts.
Look for a poll tomorrow about our first week of posts.
Happy Friday to you all! And a Big Welcome to a few new people who have jumped in over the past 2 days.
So I have been asked if we are blogging over the weekend and the answer is YES!! It is important to keep the momentum going and I find that it is easier to do that if you continue through the weekends. It is also a time that I know several of you have told me that you are going to catch up with reading posts. It can also be a time to stack your writing so you have some blog posts ready for the weekend.
Keep up the amazing posts and comments. LOVE it all!!