She called me Fierce: Finding my Brand Voice

Recently,  I was working with my coach on finding my voice.  This was somewhat ironic to me since I have 28 years of experience as a communication expert (including doctoral work in adult communication, teaching MBA communication classes for an Ivy League school for the past seven years AND being a writing coach for that same school.)

Perhaps you can relate, I was stuck on how to write to my community not the content I want to share with you but how to say it.  Put me in front of an audience or a video camera, no problem. Tell me to email my community and suddenly I was without words.

So we started with adjectives.

She asked me, “How would you describe myself?”  Oh, that was so hard.  At first I was speechless and then I said a few lame (though true) things like “hard-working”, “smart”, “somewhat funny” (though what I really meant was playful and goofy.)

And that is when she said it!  “Sue, I have met you and I heard you speak and you are FIERCE!!  You show up and play full-on.”

 

Well, that hit me smack in the face and if I had a red nose, I would have been flying in the air like Rudolph did when Clarice called him “Cute”.

“She called me F-I-E-R-C-E, she called me F-I-E-R-C-E”

 

 

Fiercely- Caring….

And, you know what, Denise was right.  I am Fierce!  Fiercely- Caring.  I fiercely care for my family, my friends and all those in my community.  I often say to my clients that I care about their businesses as if they are my own and I always want the best for those around me.

This sense of fiercely caring also shows up in the coaching and teaching spaces I create.  It is why I tell it like it is and do it with a caring touch (I have often been described as having “an iron fist in a velvet glove” or a “steel boot tip in fuzzy slippers” depending upon what you need.)

Don’t come to me if you just want me to sugar-coat things for you because I don’t.  I quickly get to the heart of what is keeping you stuck, call you on it and then help you move forward.  I do this because I care about transformation and I care about you.   Not only about your business success, I care about you living as your best self.

That is the caring piece.  My goal is to always move you forward so you can take the next step.  This fiercely-caring me is how I show up everywhere offline.

I am committing in 2017 to bringing the fiercely-caring me to my community online.  I will be sharing more of who I really am and what I care about in an effort to better support you.  I also like giving gifts so I will be doing that more often here on my blog.  The first one is my communication ebook to help you communicate better.  You can get it as my gift here:

http://thrivingentrep.wpengine.com/100-tips-better-business-communication/

Enjoy!

 

Day 5: Blog-A-Day Challenge

Which is Better? Quick Blog Posts vs. Epic Blog Posts

blog post

Blog posts come in all shapes and sizes and range widely in both formatting and word length. Heck, some of them have (almost) no words at all, sharing instead and infographic or a video for example (more on this in a future post.)

For the purpose of today’s post, we’ll compare two different posts that are on opposite ends of the content spectrum – quick posts, or short posts, if you will vs. epic posts.

More than just about the word count

While there is no set number to define a quick post or an epic post, in my mind, short posts are anything under 500 words. Some may define it by a lower number. To me, the post you’re reading right now is on the long end of a quick post, and not just because of the low word count. More on that in a minute.

Epic posts are long, well-thought-out posts that convey a lot of information. They are usually at least 2,000 words long. They also take a lot more research and aren’t something you can quickly sit down and write in an afternoon.

Which brings us to the next big difference between quick posts and epic posts – and one that I think distinguishes between the two better than some random word count.

Epic Posts

An epic post requires some research and planning. You gather your thoughts, figure out what you want to share and convey and then come up with a plan or an outline. From there you spend some time writing a long post that covers a lot of ground. You may also choose to include several different images or graphics to illustrate your point or embed some videos. You may even go so far as to summarize the main points of your post in an infographic.

There’s a lot more work that goes into an epic post and it isn’t something you’ll want to publish two to three times per week. Instead, it’s the rare project you put together to gain authority, links, and hopefully a lot of traffic via social media and the search engines.

Quick Posts

Quick posts on the other hand are something you can write and share quickly. They are shorter and to the point and frankly, are easier to read. These are your bread and butter posts. Quick posts are the posts that you’ll publish several times per week to keep your readers happy & engaged and your blog fresh.

Each type of post has its place in your publishing schedule. Are you using both types of posts?

Welcome to the October Blog A Day Challenge

Getting More Eyes on YOU- increase your visibility now

Hey B-A-D Bloggers-

orange and white 3D illustration with the word blog repeated in different shades

Welcome to the Blog-Day-Challenge October 2016  

This is going to be a great month and this challenge is a little different than the challenges in the past.  First, you don’t even need a blog- you can post on LinkedIN, Instagram, Pinterest, Facebook or Youtube- whatever channel you use to get your message out there.  Frankly all I want is to have more eyes on you.

Each of you are also supporting a great cause, Curing Retinal Blindness (www.crb1.org) at the same time.  How cool is that!!!

The theme this month is MOVING FORWARD because thriving is all about taking one step forward at a time, consistent small actions lead to SUCCESS.

For this weekend (October 1st and 2nd), please introduce yourself in the comments section (this will allow me to approve you as a commenter).  Tell us a little bit about your blog and what you are passionate about.  Post a link here back to your blog so we can all get to know each other better.

Please also throughout the month, go and comment on each other’s blog posts and SHARE them

If everyone comments and shares on social media, everyone will have greater visibility. You can still invite your friends at  blogadaychallenge 

IMPORTANT:   Post a comment now to this post so that I can approve you as a commenter.

This is going to be a great month for all!

Have fun and look forward to reading your posts- sue

Want to join us and learn more about getting your message out to the world: 

BlogADayChallenge

Welcome to Day 19 of the Blog-A-Day Challenge

If you are familiar with my work, then you know that helping people understand and live into their values is deeply important to me.  It is my mission to support people in living out their passion by creating businesses that support their dreams and desire to serve others.   Having each of you share what is important to you on this forum has made me smile each and every day.  So, I want to express my gratitude and appreciation for each of you.Livingourvalues

Thank You and have a nice weekend!

Welcome to Day 17 of the Blog-A-Day Challenge

 

Collection of colorful speech bubbles and dialog balloons

Wow, the days seem to be flying by in this challenge.

I was on a blab yesterday talking about how to repurpose of your content.  Since leverage is one of my favorite words, here are just a few tips about how to increase the visibility and reach of your blog posts.  I will be writing more about this later today:

  1. When you write a blog post, take the few extra minutes to share it on social media (or have it set up automatically to share as I do)
  2. Look back on comments or on topics that you felt a passion for and repurpose it by creating a short video or you can create a special report that you invite people to download.  By seeing you on video or having someone opt-in to receive information from you, you are creating a stronger relationship.
  3. Share your information with other bloggers or in forums by either offering to guest blog or posting a link back to your blog posts.

If you missed my post yesterday about 5 ways to promote your blog, here it is again:

5 Ways to Promote Your Blog

 

Have a great day!

Welcome to Day 15 of the Blog-A-Day Challenge

Happy President’s Day

You are at the halfway mark!!

Composite photo of a Bald Eagle with a flag and fireworks in the background. Given a grunge overlay for a nice aged effect. Nice patriotic image for Independence Day, Memorial Day, Veterans Day and Presidents Day.

 

Whether you have been blogging everyday or you have dropped off a little, make the commitment this week to get back on track.  Finish strong.  One easy way is to create a theme for the week and write different blog posts related to that theme.  Ideas include: a comprehensive post introducing the topic, a shorter tip sheet,  an infographic or perhaps even a poll to engage your audience.  You could even add in a short video.  Then a summary at the end of the week.  Have fun with your blog.

Have a great day!

Happy Saturday: Day 13 of the Blog-A-Day Challenge

Happy Weekend!!

Happy Weekend Concept

Wishing you a wonderful Saturday.  I look forward to sitting in front of the fire and catching up on my reading tonight.  Many of you may be doing the same. This weekend I invite you to try something new on your blog.  Maybe you decide to shoot a video or share a quote that inspires you.

I will be posting the survey here over the weekend. Please take the time to complete it (should take less than 5 minutes).

 

Also you may have noticed that I figured out how to add the social buttons.  PLEASE use them to share the post- this will help all of you.  Thanks.

Have a fantastic weekend!!

 

Day 12 of the Blog-A-Day Challengers: And the winners are

Congrats to All of You!
Hand holding a winner trophy cup in multi colored confetti concept vector illustration

 

 

You are all doing sharing such great information and support that each day I get excited to read what you have shared.

Thanks for being so committed to yourself and each other.

 

 

 

There are a few people who have really stood out by their posts and comments for the first week and I want to give them a BIG SHOUT-OUT:

Karen Langston: www.karenlangston.com

Juan d”Argent: www.noeconnect.com

Kathy Marcino: www.kmmdisc.com

Terry Green: www.bizeasesupport.com

Cliff Martin: www.claritytodesire.com

We have another survey coming this weekend about week 2.  PLEASE fill it out as I really do value your feedback.

Enjoy your weekend!

It is Day 11 of the Blog-A-Day Challenge Feb 11, 2016

Gear system

 

You are moving along like a well-designed machine and it is getting noticed.

Please continue to share your wisdom and support with each other.

I am traveling back home today and will announce the winners for week 1 tomorrow.  Thanks for your patience as I sort through all the blog comments!!

Have a great day!

Day 10 of the Blog-A-Day Challenge: Happy Hump Day

camelHappy Hump Day!!

We are at Day 10 and I just want to say “You Got THIS!!”

Your posts have been interesting, engaging and informative which is just what will help your audience.

With that, here is DAY 10!

Keep Thriving!