She called me Fierce: Finding my Brand Voice

Recently,  I was working with my coach on finding my voice.  This was somewhat ironic to me since I have 28 years of experience as a communication expert (including doctoral work in adult communication, teaching MBA communication classes for an Ivy League school for the past seven years AND being a writing coach for that same school.)

Perhaps you can relate, I was stuck on how to write to my community not the content I want to share with you but how to say it.  Put me in front of an audience or a video camera, no problem. Tell me to email my community and suddenly I was without words.

So we started with adjectives.

She asked me, “How would you describe myself?”  Oh, that was so hard.  At first I was speechless and then I said a few lame (though true) things like “hard-working”, “smart”, “somewhat funny” (though what I really meant was playful and goofy.)

And that is when she said it!  “Sue, I have met you and I heard you speak and you are FIERCE!!  You show up and play full-on.”

 

Well, that hit me smack in the face and if I had a red nose, I would have been flying in the air like Rudolph did when Clarice called him “Cute”.

“She called me F-I-E-R-C-E, she called me F-I-E-R-C-E”

 

 

Fiercely- Caring….

And, you know what, Denise was right.  I am Fierce!  Fiercely- Caring.  I fiercely care for my family, my friends and all those in my community.  I often say to my clients that I care about their businesses as if they are my own and I always want the best for those around me.

This sense of fiercely caring also shows up in the coaching and teaching spaces I create.  It is why I tell it like it is and do it with a caring touch (I have often been described as having “an iron fist in a velvet glove” or a “steel boot tip in fuzzy slippers” depending upon what you need.)

Don’t come to me if you just want me to sugar-coat things for you because I don’t.  I quickly get to the heart of what is keeping you stuck, call you on it and then help you move forward.  I do this because I care about transformation and I care about you.   Not only about your business success, I care about you living as your best self.

That is the caring piece.  My goal is to always move you forward so you can take the next step.  This fiercely-caring me is how I show up everywhere offline.

I am committing in 2017 to bringing the fiercely-caring me to my community online.  I will be sharing more of who I really am and what I care about in an effort to better support you.  I also like giving gifts so I will be doing that more often here on my blog.  The first one is my communication ebook to help you communicate better.  You can get it as my gift here:

http://thrivingentrep.wpengine.com/100-tips-better-business-communication/

Enjoy!

 

Please note: I reserve the right to delete comments that are offensive or off-topic.

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