In the world of business, I am sure there is not a Universal List of Marketing Laws; but I do have a list and for me many of these “laws” are actually myths. One of the biggest myths is that marketing “gets” you clients. Wait a minute, you say. Isn’t that what marketing is for, getting you clients. Ah, I see you have bought into the law/myth. Perhaps this myth that Marketing “gets” you clients is actually #1 on your list.
What is a habit? What do you think of when you hear the word habit? If you’re like most people, you hear the word habit and associate something negative with it. Smoking, overeating, and always being late are all negative habits.
However, habits can and do show up as positive, if you know how to train yourself toward this goal. A habit doesn’t have to have negative associations. Many people, in addition to thinking habits are bad, also think new habits are painful. This does not have to be true either, I fact they can be downright fun.
Once you see how habits are beneficial to you and how they will change your life for the better, you will live a fuller, more productive life.
Belief. Ah, that 6 letter word holds such power. If you look belief up in the dictionary, there are different definitions but most state, “Belief is an acceptance that something exists or is true, especially one without proof, trust, faith, or having confidence in (someone or something.” Often, people will view their beliefs as a fundamental truth and this is where it can get tricky.
We are all hard-wired to create beliefs, many of them we are not even aware of. We create beliefs about ourselves, the existence of a higher power, other people and how the world works. Our beliefs allow us to experience and “make sense” of our world almost from the moment we are born. As children, we believe in our parents and that their ability to protect and support us. As we grow, we continue to add layer our beliefs based on what we learn and what we experience.
It is the New Year. You are motivated and ready to go. THIS is the year you are going to get physically fit, take more classes and perhaps even compete at a higher level. All of this means committing time… but there is already so much competing for your time.
Soon the thought of training feels a bit overwhelming and all of your well- meaning pursuits are taking a back burner, along with your dreams to go to the next level. It doesn’t have to be that way.
Recently, I was working with my coach on finding my voice. This was somewhat ironic to me since I have 28 years of experience as a communication expert (including doctoral work in adult communication, teaching MBA communication classes for an Ivy League school for the past seven years AND being a writing coach for that same school.)
Perhaps you can relate, I was stuck on how to write to my community not the content I want to share with you but how to say it. Put me in front of an audience or a video camera, no problem. Tell me to email my community and suddenly I was without words.
So we started with adjectives.
She asked me, “How would you describe myself?” Oh, that was so hard. At first I was speechless and then I said a few lame (though true) things like “hard-working”, “smart”, “somewhat funny” (though what I really meant was playful and goofy.)
And that is when she said it! “Sue, I have met you and I heard you speak and you are FIERCE!! You show up and play full-on.”
Well, that hit me smack in the face and if I had a red nose, I would have been flying in the air like Rudolph did when Clarice called him “Cute”.
“She called me F-I-E-R-C-E, she called me F-I-E-R-C-E”
And, you know what, Denise was right. I am Fierce! Fiercely- Caring. I fiercely care for my family, my friends and all those in my community. I often say to my clients that I care about their businesses as if they are my own and I always want the best for those around me.
This sense of fiercely caring also shows up in the coaching and teaching spaces I create. It is why I tell it like it is and do it with a caring touch (I have often been described as having “an iron fist in a velvet glove” or a “steel boot tip in fuzzy slippers” depending upon what you need.)
Don’t come to me if you just want me to sugar-coat things for you because I don’t. I quickly get to the heart of what is keeping you stuck, call you on it and then help you move forward. I do this because I care about transformation and I care about you. Not only about your business success, I care about you living as your best self.
That is the caring piece. My goal is to always move you forward so you can take the next step. This fiercely-caring me is how I show up everywhere offline.
I am committing in 2017 to bringing the fiercely-caring me to my community online. I will be sharing more of who I really am and what I care about in an effort to better support you. I also like giving gifts so I will be doing that more often here on my blog. The first one is my communication ebook to help you communicate better. You can get it as my gift here:
Understanding Your Procrastination Style
There are many reasons solopreneurs and business owners procrastinate. It could be due to perfectionism, overwhelm, or problems prioritizing. The key to overcoming procrastination is learning what your procrastination style is and how to deal with it. Once you’re armed with this information, you’ll find it easier to defeat procrastination and get back on track. it makes sense that each of us is unique so there is not a one size fits all solution. See which one fits you…
The Importance of Video on Social Media and Why You Might Be Missing Out
Even though I train lots of people to present well so they look good on video, I have not been using it as much as I know I could. This got me thinking? I began to research to find out the answer to this question, “Exactly how important is video in social media today?” Some would say that it’s absolutely everything, and there are those who have built a successful social media marketing campaign solely around video.
What is Causing You to be in Overwhelm?
I know that lots of people are in overwhelm and are feeling like “they are flying by the seats of their pants.” Rather than me giving more information (perhaps overloading you even more) today by giving a whole lot of tips or ideas, I am putting my listening ears on and wanting to know a few things from you and then I will respond in the comments section Perhaps even invite you to a call with me where I will REALLY listen.
So, I am curios- “What is holding you back?” or “What is Causing you to Be in Overwhelm?”
That’s it- I truly want to know and I wish you a wonderful weekend- sue