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The Importance of Video on Social Media

Dog shooting video

Even though I train lots of people to present well so they look good on video, I have not been using it as much as I know I could.   This got me thinking?  I began to research to find out the answer to this question,  “Exactly how important is video in social media today?”   Some would say that it’s absolutely everything, and there are those who have built a successful social media marketing campaign solely around video.

There are three key reasons why video has become increasingly important:

1. It’s simply popular. Video gets more sharing and other interaction on social media than other types of content. People love videos.

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Marketing Myth #17: Marketing Gets You Clients

Marketing Myth#17 is that marketing gets you clients- picture of magic lamp with money coming out of it

In the world of business, I am sure there is not a Universal List of Marketing Laws; but I do have a list and for me many of these “laws” are actually myths.  One of the biggest myths is that marketing “gets” you clients. Wait a minute, you say. Isn’t that what marketing is for, getting you clients. Ah, I see you have bought into the law/myth. Perhaps this myth that Marketing “gets” you clients is actually #1 on your list.

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Creating A Habit of Success

Man sitting overlooking ocean

What is a habit? What do you think of when you hear the word habit? If you’re like most people, you hear the word habit and associate something negative with it. Smoking, overeating, and always being late are all negative habits.

However, habits can and do show up as positive, if you know how to train yourself toward this goal. A habit doesn’t have to have negative associations. Many people, in addition to thinking habits are bad, also think new habits are painful. This does not have to be true either, I fact they can be downright fun.

Once you see how habits are beneficial to you and how they will change your life for the better, you will live a fuller, more productive life.

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How to Increase the Power of Your Beliefs

How to Increase the Power of Your Beliefs

 

 

Belief.  Ah, that 6 letter word holds such power.  If you look belief up in the dictionary, there are different definitions but most state, “Belief is an acceptance that something exists or is true, especially one without proof, trust, faith, or having confidence in (someone or something.”  Often, people will view their beliefs as a fundamental truth and this is where it can get tricky.

We are all hard-wired to create beliefs, many of them we are not even aware of.  We create beliefs about ourselves, the existence of a higher power, other people and how the world works.  Our beliefs allow us to experience and “make sense” of our world almost from the moment we are born.  As children, we believe in our parents and that their ability to protect and support us. As we grow, we continue to add layer our beliefs based on what we learn and what we experience.  

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4 Simple Steps to a Good Day

4 Simple Steps to Having a Good Day

 

It’s very easy to get caught up in the negativity of people around you, but if you can implement these four simple steps, you’ll find yourself having a good day that will rub off on those around you. This will make you a positive influence in the world. 

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Recapture Your Motivation: 5 Easy Ways to Boost Success

5 Easy Ways to Re-Capture your Motivation

 

It is the New Year.   You are motivated and ready to go.  THIS is the year you are going to get physically fit, take more classes and perhaps even compete at a higher level.  All of this means committing time… but there is already so much competing for your time.

Soon the thought of training feels a bit overwhelming and all of your well- meaning pursuits are taking a back burner, along with your dreams to go to the next level.   It doesn’t have to be that way.  

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She called me Fierce: Finding my Voice

words on a red name tag or sticker warning others you are bold and fiercely loyal

Recently,  I was working with my coach on finding my voice.  This was somewhat ironic to me since I have 28 years of experience as a communication expert (including doctoral work in adult communication, teaching MBA communication classes for an Ivy League school for the past seven years AND being a writing coach for that same school.)

Perhaps you can relate, I was stuck on how to write to my community not the content I want to share with you but how to say it.  Put me in front of an audience or a video camera, no problem. Tell me to email my community and suddenly I was without words.

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Understanding Your Procrastination Style

Say Yes to Your Business and No to Distractions

Understanding Your Procrastination Style

There are many reasons solopreneurs and business owners procrastinate. It could be due to perfectionism, overwhelm, or problems prioritizing. The key to overcoming procrastination is learning what your procrastination style is and how to deal with it. Once you’re armed with this information, you’ll find it easier to defeat procrastination and get back on track. it makes sense that each of us is unique so there is not a one size fits all solution. See which one fits you…  

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The Importance of Having Good Listening Skills

Dog listening

We often think we are communicating effectively and of course, we want people to take action on what we say. So it can be frustrating when we talk and share a message and NOTHING happens.  Crickets…. Most likely, you were doing only half of what needs to be done to effectively communicate- the talking part. Listening is the other half – perhaps the better half – of all communication. Unfortunately, most people rarely receive any formal training for how to do it properly. Improving your listening skills can enhance your professional and personal life. Follow these practical steps towards becoming a better listener, even in challenging situations where it’s most important.